{"product_id":"brasserie-de-hanoi-hommel-vintage-beer-poster-1899","title":"Brasserie de Hanoï Hommel Vintage Beer Poster, 1899","description":"\u003cp\u003e\u003cem\u003eBrasserie de Hanoï. A Hommel, la meilleure des bières\u003c\/em\u003e, printed by Imp. E. Pichot in 1899, turns an advertisement for Hommel beer into a vigorous arrangement of figure, lettering and saturated colour. To the right, an auburn-haired woman pours beer from a pitcher into glasses set upon a low table; above and around her, assertive red typography competes with an outsized ornamental stein. Warm oranges and scarlets are sharpened by green and blue, giving the poster the immediate visibility required of street advertising.\u003c\/p\u003e\n\n\u003cp\u003eCreated at the end of the nineteenth century, the poster belongs to a period in which commercial lithography was transforming the visual character of modern cities. Rather than presenting a dense catalogue of information, it makes the brewery’s name itself the dominant message. Its French wording also locates the advertisement within the commercial culture of colonial Hanoi, where imported modes of publicity met an expanding urban market. The result is both promotional design and a revealing fragment of visual history.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is carefully weighted despite its asymmetry. “Brasserie de Hanoï” stretches across the upper area in broad red letters, while “A. Hommel” occupies the top right, close to the woman’s head. Her body forms a strong vertical presence along one side of the poster, balanced on the left by the large golden-grey beer stein. A soft green circular form behind her acts almost like a halo or medallion, separating her profile and flowing hair from the more emphatic surrounding colours.\u003c\/p\u003e\n\n\u003cp\u003eAt the lower centre, the product moves from emblem to promised experience. Two glasses sit on a circular tray as the pitcher tips towards them, giving the otherwise flat design a small but effective sense of action. Highlights along the glasses and the faint shadow cast across the tabletop add touches of volume, yet the scene remains decisively graphic: forms are crisply bounded, tonal modelling is restrained, and colour carries much of the visual force.\u003c\/p\u003e\n\n\u003cp\u003eClose inspection reveals how ornament sustains attention after the poster’s initial impact. Golden and green scroll-like patterns animate the woman’s red bodice, while her long, gently waved hair provides a softer counterpoint to the block lettering. The stein at upper left is similarly enriched with decorative detail. Along the lower portion, the claim “LA MEILLEURE des BIÈRES SANS ADDITION D’ALCOOL” is arranged in contrasting white and red, with changes in scale and emphasis turning the slogan into an active part of the composition. A thin red border contains the competing elements and gives the whole design a firm visual edge.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLate nineteenth-century advertising posters had to communicate rapidly amid an increasingly crowded field of signs, notices and shopfronts. This design answers that challenge through hierarchy rather than subtlety: brewery name first, serving figure and drinking vessels second, promotional claim below. The woman does not merely decorate the message; her pouring gesture links brand, product and consumption in a single readable movement. Meanwhile, the enlarged stein operates almost as a secondary trademark, recognisable before every word has been read.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes the poster especially engaging is its combination of direct salesmanship with elaborate decorative pleasure. Its reds, greens and ochres are unabashedly attention-seeking, but the smaller patterns, highlights and carefully balanced masses reward a slower look. As a document of beverage advertising in 1899 Hanoi, it preserves the confident visual language through which a brewery sought to become not simply known, but remembered.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67640824660359,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640824693127,"sku":null,"price":129.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640824725895,"sku":null,"price":150.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67640824758663,"sku":null,"price":84.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67640824791431,"sku":null,"price":225.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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