{"product_id":"brasserie-ville-de-paris-vintage-beer-poster-1921","title":"Brasserie Ville de Paris Vintage Beer Poster, 1921","description":"\u003cp\u003e\u003cem\u003eBrasserie Ville de Paris, 35 avenue de la Défense, Puteaux\u003c\/em\u003e, created in 1921 by Imp. J. Minot, turns a simple glass of beer into a theatrical apparition. A monumental mug rises at the centre of the poster, its golden contents and overflowing white head set against a deep blue ground. Two pale, airborne figures emerge from the foam, their flowing hair dissolving into its curves, while the brasserie’s name commands the upper edge in emphatic lettering.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to a period when illustrated advertising was an integral part of French urban visual culture. Commercial designs needed to be understood at a glance, whether encountered on a wall, in a shopfront or amid the competing signs of a busy street. Here, practical information—the name and address of the establishment—is combined with an extravagant central fantasy. The result sells more than a beverage: it gives the Brasserie Ville de Paris an instantly recognisable identity, modern in its clarity yet playful in its imagery.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is organised around strong concentric forms. The beer mug occupies the central axis, encircled by a thick red band that contains the design and intensifies the contrast between warm and cool colour. Repeated blue dots enliven the outer edge, creating a decorative rhythm around the otherwise solid border. Within this frame, the saturated navy background pushes the luminous yellows, whites and light flesh tones sharply forwards.\u003c\/p\u003e\n\n\u003cp\u003eMuch of the poster’s energy gathers at the rim of the mug. Foam swells and spills over the glass, curling into clouds around the two figures. Their bodies appear almost weightless beside the substantial vessel; hair, limbs and froth overlap so closely that the boundary between figure and drink becomes deliberately unstable. Small highlights give the beer and glass a sense of volume, while the shadow beneath the mug provides an anchoring note of weight.\u003c\/p\u003e\n\n\u003cp\u003eThe typography supplies a disciplined counterpoint to this exuberance. “BRASSERIE ‘VILLE DE PARIS’” stretches prominently across the top, while “35 AVENUE DE LA DÉFENSE PUTEAUX” and “TÉL: 12” are placed clearly below the central motif. These bold, direct letterforms establish an immediate hierarchy: first the business name, then the memorable spectacle of the overflowing mug, and finally the information required to find or contact the establishment. The discreet “Imp. J. Minot” at the lower edge records the maker without disturbing the principal message.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eFrench beverage advertising of the early twentieth century often relied on simplification, high colour contrast and a single enlarged object capable of registering from a distance. This 1921 design follows that commercial logic, but its floating figures make the proposition unusually fanciful. Rather than presenting the brasserie interior or its customers, Imp. J. Minot builds the entire appeal around abundance: the beer does not merely fill its mug but surges beyond it, generating movement and animation.\u003c\/p\u003e\n\n\u003cp\u003eThe address grounds that fantasy in a precise locality—35 avenue de la Défense in Puteaux—while the name “Ville de Paris” lends the establishment a metropolitan flourish. That tension between exact information and exuberant invention is what gives the poster its enduring graphic interest. It remains at once an advertisement for a specific business and a vivid document of the wit, immediacy and decorative ambition of French commercial design in the years after the First World War.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67640859066759,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640859099527,"sku":null,"price":129.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640859132295,"sku":null,"price":150.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67640859165063,"sku":null,"price":84.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67640859197831,"sku":null,"price":225.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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