{"product_id":"florio-and-cinzano-vintage-aperitif-poster-by-leonetto-cappiello-1930","title":"Florio and Cinzano Vintage Aperitif Poster by Leonetto Cappiello, 1930","description":"\u003cp\u003eLeonetto Cappiello’s \u003cem\u003eFlorio et Cinzano, les meilleurs apéritifs\u003c\/em\u003e, created in 1930, turns two bottles into the centre of a brilliantly compressed spectacle. Florio and Cinzano stand upright against a radiant yellow field, flanked by striped creatures in emphatic blue and red. Their angled bodies disturb the otherwise near-symmetrical arrangement, lending the poster a playful, spring-loaded energy. Beneath them, the brands’ names are delivered in lettering substantial enough to be read almost at a glance.\u003c\/p\u003e\n\n\u003cp\u003eAn Italian artist active in France, Cappiello was among the designers who transformed European advertising in the early twentieth century. He understood that a street poster had only moments in which to establish itself amid urban visual noise. Instead of relying on elaborate scenes or lengthy explanation, he reduced advertisements to bold silhouettes, concentrated colour and a single memorable conceit. Here, the pairing of Florio and Cinzano becomes less a conventional product display than a piece of graphic theatre: direct in its commercial purpose, yet sufficiently strange to lodge in the memory.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe two bottles form a firm vertical axis through the lower centre of the composition. Their dark glass and pale labels give them visual weight, while the closely grouped placement presents the brands as a natural partnership. Cappiello allows just enough decorative detail within the labels to suggest their established identities, but avoids letting such small information compete with the poster’s larger forms. The result is a carefully managed hierarchy: bottles first, names second, supplementary claim last.\u003c\/p\u003e\n\n\u003cp\u003eAbove and around them, the zebra-like figures supply the poster’s most unexpected motif. One is articulated in blue and white, the other in vivid red and dark stripes. They enter from opposing sides and at different angles, creating a lively counterpoint without breaking the overall balance. Their repeated striping introduces texture into an otherwise flat design, while their elongated limbs and sharply bent bodies imply movement. The figures are not naturalistic illustrations; they function as graphic emblems, made from contour, pattern and blocks of intense colour.\u003c\/p\u003e\n\n\u003cp\u003eThe yellow ground is especially effective because it carries almost no conventional setting. There is no bar, table or landscape to explain the scene. Instead, the saturated field isolates every silhouette and makes the blue, red, black and brown elements appear still more concentrated. At the bottom, “FLORIO ET CINZANO” stretches across the width in commanding capitals, followed by the smaller phrase “LES MEILLEURS APÉRITIFS”. Cappiello’s name and the date, visible at the upper left, are modestly placed beside the exuberance of the central design. A narrow border completes the poster, holding its energetic forms within a precise rectangular frame.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCappiello’s approach belongs to a decisive period in the development of modern publicity, when posters increasingly relied on immediate recognition rather than dense description. His most successful designs often joined a commercial name to an improbable character, gesture or silhouette, creating an association that could survive after the viewer had passed. The animals in this 1930 work perform exactly that role: they do not describe the flavour of an aperitif, but give Florio and Cinzano a distinctive visual identity.\u003c\/p\u003e\n\n\u003cp\u003eThe poster also demonstrates how economical such advertising could be. A limited cast of bottles, animals and words produces rhythm, humour and clarity without sacrificing legibility. Its appeal lies in that tension between disciplined structure and visual mischief: a rigorously organised advertisement animated by two striped figures that seem barely containable within its edges.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67649165492615,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67649165525383,"sku":null,"price":128.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67649165558151,"sku":null,"price":150.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67649165590919,"sku":null,"price":84.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67649165623687,"sku":null,"price":224.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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