{"product_id":"oranje-bitter-as-vintage-bitters-poster-1926","title":"Oranje Bitter As Vintage Bitters Poster, 1926","description":"\u003cp\u003e\u003cem\u003eOranje Bitter As\u003c\/em\u003e, created in 1926 by Lith. J.A. Luii \u0026amp; Co., turns a beverage advertisement into a densely decorative spectacle. At its centre, a dark-haired woman in a vivid red-and-green garment presents a bottle labelled ‘ORANGE AS’, while oranges, curling vines and luxuriant foliage crowd the surrounding field. The saturated palette and emphatic lettering give the poster an immediate commercial force, but its intricate borders and patterned costume reward a more lingering look.\u003c\/p\u003e\n\n\u003cp\u003eProduced during the interwar period, the poster belongs to an era in which lithographed advertising helped define the appearance of modern streets, cafés and shops. Such designs had to communicate quickly: product, name and visual identity were compressed into a single memorable composition. Here, the orange is both ingredient and graphic motif, repeated across the design until the advertised flavour becomes inseparable from the poster’s colour and ornament. The lower inscription names Alph. Simkens and an address on the Turnhoutsche Baan in Borgerhout, locating this exuberant commercial image within a specific Dutch-speaking urban market.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe figure occupies the central foreground, her brightly lit face, hands and bottle standing out against the darker vegetation. Her clothing is not rendered as a simple block of red: close inspection reveals smaller passages of gold and green pattern, which connect her visually to the ornate framework around her. The bottle is held upright and prominently displayed, its pale label forming a compact focal point amid the richer colours of costume and landscape.\u003c\/p\u003e\n\n\u003cp\u003eAcross the upper section, the words ‘ECHTE DUBBELE ORANJE BITTER AS’ crown the composition in bold yellow and white. The phrase identifies the drink as a ‘genuine double orange bitter’, with scale and contrast doing much of the persuasive work. Rather than sitting apart from the illustration, the typography presses into the leafy setting below, creating a layered hierarchy: brand message first, figure and bottle second, decorative detail thereafter.\u003c\/p\u003e\n\n\u003cp\u003eAlong the left and right edges, fruit and vines form vertical accents within a narrow black boundary. The oranges are picked out with small highlights that lend them an almost polished roundness, while varied greens give the foliage a dense, overlapping texture. Behind the woman, a thick tree trunk introduces a suggestion of depth, yet the design remains deliberately flat and graphic. Mosaic-like border patterns further compress landscape, ornament and advertisement into one continuous decorative surface. At the foot of the poster, the lettering ‘ALPH. SIMKENS. TURNHOUTSCHE BAAN BORGERHOUT’ provides a quieter counterweight to the commanding slogan above.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003e\u003cem\u003eOranje Bitter As\u003c\/em\u003e demonstrates how effectively early twentieth-century advertising could combine direct salesmanship with elaborate illustration. Its strongest visual devices are simple and instantly legible—the upright bottle, repeated fruit and conspicuous product name—but they are embedded in a remarkably abundant setting. The contrast between vermilion red, citrus orange and deep leafy green makes the drink appear as the organising principle of an entire imagined grove.\u003c\/p\u003e\n\n\u003cp\u003eThe result is characteristic of poster design at its most purposeful: every element supports recognition, yet the image offers considerably more than a label enlarged to street scale. Figure, typography, fruit and patterned borders create a self-contained visual world, preserving the colour and confidence of interwar beverage advertising while retaining the local specificity of its Borgerhout address.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640640962951,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640640995719,"sku":null,"price":128.0,"currency_code":"AUD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640641028487,"sku":null,"price":150.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640641061255,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640641094023,"sku":null,"price":128.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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