{"product_id":"queensland-travel-poster-the-holiday-state-of-australia-by-s-g-reid-1976","title":"Queensland Travel Poster: The Holiday State of Australia by S G Reid, 1976","description":"\u003cp\u003eS. G. Reid’s 1976 travel poster \u003cem\u003eQueensland, the Holiday State of Australia\u003c\/em\u003e presents the state through an immediately legible vocabulary of sun, sea and tropical vegetation. A broad sandy beach opens beneath a clear blue sky, while tall palms rise along the right-hand edge and distant hills soften the horizon. Reid balances this coastal scene with emphatic lettering: “QUEENSLAND” appears in large red capitals, set against the cooler blues and greens of the landscape, while the more informal script beneath gives “The Holiday State of Australia” the ease of a handwritten invitation.\u003c\/p\u003e\n\n\u003cp\u003eCreated during a mid-1970s flourishing of colourful tourism graphics, the poster reflects the increasing importance of both domestic and international travel to Australia. Its title turns a geographical destination into a readily understood identity, associating Queensland with sunshine, leisure and release from everyday routine. Rather than burdening the viewer with detailed information, Reid uses the economy of effective promotional design: a memorable slogan, a lucid hierarchy of text and a coastal view capable of communicating its promise almost instantly.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe vertical composition leads the eye from a stylised sun near the top towards the beach below. On the right, palm trunks and spreading fronds provide a strong framing device, their dense green forms standing out against the open sky. They also offset the wider horizontal bands of sand, sea and distant land, giving the poster an effective interplay between upward movement and the calm extension of the shoreline.\u003c\/p\u003e\n\n\u003cp\u003eHuman figures establish the scale and mood of the setting. A woman seated on the sand at the lower left wears patterned clothing, a small but lively detail within the broad areas of warm beige and yellow. Another figure stands closer to the water on the right, directing attention towards the pale surf and its gently highlighted surface. Subtle ripples in the wet sand suggest the retreat of a wave, while softly drawn hills in the distance prevent the scene from feeling entirely flat.\u003c\/p\u003e\n\n\u003cp\u003eAlong the left side, a vertical arrangement of small illustrative motifs—including a globe and fruit—adds a second register of information. These compact emblems extend the poster’s themes of travel and abundance without competing with the principal beach scene. Throughout, crisp edges and flat blocks of colour are softened by atmospheric details: delicately articulated palm fronds, faint mountain contours and restrained tonal shifts across the water. The result is graphic enough to be read at a glance, yet varied enough to reward closer attention.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eTravel posters depend upon selection: they do not attempt to document an entire region, but condense it into a persuasive visual idea. Here Queensland is represented not by a named landmark or city, but by climate, coastline and leisure. The bright sun symbol, tropical palms and relaxed figures create a broadly accessible picture of holiday life, while the commanding red place-name ensures that the destination remains central to the design.\u003c\/p\u003e\n\n\u003cp\u003eReid’s poster also preserves something of the visual optimism of 1970s tourism advertising. Its saturated accents, easy-to-read forms and mixture of bold capitals with cursive lettering belong to an era in which destinations were increasingly promoted through strong, unified identities. What remains especially engaging is the clarity of its construction: Queensland is offered as a sequence of sensations—warm sand, cool water, bright light and open space—organised into a concise and cheerful piece of graphic storytelling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":68178440913287,"sku":null,"price":55.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":68178440946055,"sku":null,"price":131.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":68178440978823,"sku":null,"price":153.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":68178441011591,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":68178441044359,"sku":null,"price":229.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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