{"product_id":"amer-belge-schmidt-vintage-drinks-advertising-poster-by-j-e-goossens-1905","title":"Amer Belge Schmidt Vintage Drinks Advertising Poster by J. E. Goossens, 1905","description":"\u003cp\u003eJ. E. Goossens’s \u003cem\u003eAmer Belge Schmidt\u003c\/em\u003e, dated 1905, turns a convivial exchange between two formally dressed gentlemen into an emphatic piece of beverage advertising. One man stands at the left, raising his glass and extending an arm towards his companion; the other sits comfortably in the foreground, smiling broadly with a drink in hand. Their warm brown and grey clothing is thrown into relief by a deep blue ground, while the product name appears overhead in forceful red lettering.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to an early twentieth-century advertising culture in which illustration, typography and character were closely integrated. Rather than presenting the beverage in isolation, Goossens builds an anecdotal scene around it: sociability and good humour become part of the sales message. The exaggerated expressions and expansive gestures are immediately legible, while the limited palette and bold hierarchy would have helped the design command attention at a distance. Goossens, a Belgian artist associated with the period 1874–1950, brings decorative lettering and crisp organisation to an otherwise loose, theatrical encounter.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition moves diagonally from the standing figure in the upper left to the seated gentleman at lower right. The former’s outstretched arm acts almost like a pointer, directing attention across the conversation and towards the second glass. Although the two men overlap, their contrasting poses keep their silhouettes distinct: one is upright and animated, the other rounded, settled and visibly pleased. Soft shadows beneath the seated figure give him a sense of weight without disturbing the poster’s broad, graphic simplicity.\u003c\/p\u003e\n\n\u003cp\u003eSmall details sharpen the humour and social character of the scene. Fine linear marks articulate the standing man’s coat, contrasting with the flatter blue surrounding him. Highlights along the rims and bowls of the glasses make them glint, while the seated man’s carefully drawn eyes and open smile convey infectious enthusiasm. A circular ornament on his lapel adds another concentrated note of pattern, echoed by the decorative floral motifs along the lower-left border.\u003c\/p\u003e\n\n\u003cp\u003eAt the top, the red words “Amer Belge Schmidt” form the strongest block of colour. Beneath them, the French slogan “Avouons que C’est toujours le Meilleur” — broadly, “Let us admit that it is always the best” — reinforces the scene’s knowing, persuasive tone. The lettering does not merely label the subject: it completes the joke, as though the two drinkers have already reached the conclusion announced by the advertisement. A bottle at the lower right anchors that exchange to the advertised product while remaining secondary to the larger human comedy.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eAdvertising posters of this period often relied on sharply characterised figures and easily grasped situations rather than extensive information. Here, the spare blue background suppresses almost every distraction, allowing gesture, facial expression and typography to carry the message. The approach reflects the poster’s public function: strong colour contrasts establish the brand first, then the humorous details reward a closer view.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAmer Belge Schmidt\u003c\/em\u003e is particularly engaging for the way it balances commercial directness with caricatural observation. Its two protagonists do more than display their drinks; through posture, glance and gesture, they stage a miniature conversation. The result is a lively example of vintage beverage graphics in which pleasure is communicated less by the bottle itself than by the exuberant company gathered around it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67632437035399,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67632437068167,"sku":null,"price":128.0,"currency_code":"AUD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67632437100935,"sku":null,"price":150.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67632437133703,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67632437166471,"sku":null,"price":128.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67632437199239,"sku":null,"price":150.0,"currency_code":"AUD","in_stock":true},{"title":"12x16in (30x40cm) \/ Art print","offer_id":67632437232007,"sku":null,"price":84.0,"currency_code":"AUD","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed art print","offer_id":67632437264775,"sku":null,"price":224.0,"currency_code":"AUD","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed canvas","offer_id":67632437297543,"sku":null,"price":235.0,"currency_code":"AUD","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67632437330311,"sku":null,"price":84.0,"currency_code":"AUD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67632437363079,"sku":null,"price":224.0,"currency_code":"AUD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67632437395847,"sku":null,"price":235.0,"currency_code":"AUD","in_stock":true},{"title":"16x20in (40x50cm) \/ Art print","offer_id":67632437428615,"sku":null,"price":122.0,"currency_code":"AUD","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed art print","offer_id":67632437461383,"sku":null,"price":277.0,"currency_code":"AUD","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed canvas","offer_id":67632437494151,"sku":null,"price":299.0,"currency_code":"AUD","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67632437526919,"sku":null,"price":135.0,"currency_code":"AUD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67632437559687,"sku":null,"price":320.0,"currency_code":"AUD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67632437592455,"sku":null,"price":341.0,"currency_code":"AUD","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67632437625223,"sku":null,"price":135.0,"currency_code":"AUD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67632437657991,"sku":null,"price":320.0,"currency_code":"AUD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67632437690759,"sku":null,"price":341.0,"currency_code":"AUD","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67632437723527,"sku":null,"price":164.0,"currency_code":"AUD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67632437756295,"sku":null,"price":437.0,"currency_code":"AUD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67632437789063,"sku":null,"price":469.0,"currency_code":"AUD","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67632437821831,"sku":null,"price":179.0,"currency_code":"AUD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67632437854599,"sku":null,"price":490.0,"currency_code":"AUD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67632437887367,"sku":null,"price":533.0,"currency_code":"AUD","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67632437920135,"sku":null,"price":179.0,"currency_code":"AUD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67632437952903,"sku":null,"price":490.0,"currency_code":"AUD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67632437985671,"sku":null,"price":533.0,"currency_code":"AUD","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67632438018439,"sku":null,"price":235.0,"currency_code":"AUD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67632438051207,"sku":null,"price":650.0,"currency_code":"AUD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67632438083975,"sku":null,"price":650.0,"currency_code":"AUD","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67632438116743,"sku":null,"price":235.0,"currency_code":"AUD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67632438149511,"sku":null,"price":650.0,"currency_code":"AUD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67632438182279,"sku":null,"price":650.0,"currency_code":"AUD","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67632438215047,"sku":null,"price":309.0,"currency_code":"AUD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67632438247815,"sku":null,"price":1629.0,"currency_code":"AUD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67632438280583,"sku":null,"price":1533.0,"currency_code":"AUD","in_stock":true},{"title":"37x50in (94x127cm) \/ Art print","offer_id":67632438313351,"sku":null,"price":394.0,"currency_code":"AUD","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed art print","offer_id":67632438346119,"sku":null,"price":1959.0,"currency_code":"AUD","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed canvas","offer_id":67632438378887,"sku":null,"price":1842.0,"currency_code":"AUD","in_stock":true},{"title":"45x60in (114x150cm) \/ Art print","offer_id":67632438411655,"sku":null,"price":533.0,"currency_code":"AUD","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed art print","offer_id":67632438444423,"sku":null,"price":2981.0,"currency_code":"AUD","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed canvas","offer_id":67632438477191,"sku":null,"price":2768.0,"currency_code":"AUD","in_stock":true},{"title":"52x70in (132x178cm) \/ Art print","offer_id":67632438509959,"sku":null,"price":884.0,"currency_code":"AUD","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed art print","offer_id":67632438542727,"sku":null,"price":3992.0,"currency_code":"AUD","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed canvas","offer_id":67632438575495,"sku":null,"price":3726.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_b45c9165-51f5-4bc6-b446-76e3497744b3.jpg?v=1791232533","url":"https:\/\/uniquemaps.net\/fr\/products\/amer-belge-schmidt-vintage-drinks-advertising-poster-by-j-e-goossens-1905","provider":"The Unique Maps Co.","version":"1.0","type":"link"}