{"product_id":"muschner-s-rummelsberger-vintage-herbal-liqueur-poster-1889","title":"Muschner’s Rummelsberger Vintage Herbal Liqueur Poster, 1889","description":"\u003cp\u003eDating from 1889, \u003cem\u003eMuschner’s Rummelsberger Kräuter-Likör\u003c\/em\u003e is a vividly orchestrated beverage advertisement by the German commercial-art firm Hollerbaum \u0026amp; Schmidt. A single bottle commands the vertical composition, standing against a field of deep blue beneath the product’s emphatic name. Rich red, golden yellow, white and black are arranged in crisp, flat areas, while curling decorative forms gather around the bottle like an ornamental frame. The result is both immediate and elaborate: a practical sales message presented with the visual ceremony of a formal emblem.\u003c\/p\u003e\n\n\u003cp\u003eThe design belongs to a period in which advances in colour lithography were transforming commercial publicity. Manufacturers could promote everyday goods through richly coloured posters and labels whose graphic presence extended far beyond simple written notices. Hollerbaum \u0026amp; Schmidt’s advertisement reflects this emerging culture of modern print marketing, using bold lettering, concentrated colour and a clearly ordered hierarchy to distinguish a regional herbal liqueur in shops and cafés. At the same time, its decorative flourishes and cultivated presentation place it firmly within the fin-de-siècle taste for ornament.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe bottle occupies the central axis, its upright silhouette providing a stabilising counterpoint to the softer curves around it. Bright highlights sharpen its edges against the blue ground, while red and gold details give the label unusual visual weight. Within that label is a minute architectural vignette, accompanied by intricate borders and a golden outline near its upper section. These small details reward close attention, but they never interfere with the bottle’s instantly legible overall form.\u003c\/p\u003e\n\n\u003cp\u003eAbove, the name “Muschner’s Rummelsberger Kräuter-Likör” functions as both information and ornament. A mixture of serif lettering and forceful capitals gives the words an air of established quality, while their scale ensures that the product can be recognised before the finer details are read. The surrounding blue curves ease the transition from headline to bottle, directing the eye downwards through the composition rather than dividing it into disconnected sections.\u003c\/p\u003e\n\n\u003cp\u003eThe lower portion becomes denser and more restrained. Smaller manufacturer’s text and a horizontal band of information create a firm base, balanced by a decorative border that repeats the poster’s ornamental vocabulary without competing with the central display. This shift in scale—from commanding headline to intricately worked label and then to compact explanatory lettering—reveals how carefully the advertisement controls the sequence of looking.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLate nineteenth-century beverage advertising often had to communicate more than a product name. It also needed to suggest reliability, distinction and refinement within a crowded commercial environment. Here, those qualities are conveyed through symmetry, heraldic richness and the disciplined use of colour. The deep blue ground lends coherence to the design; red supplies the strongest accent; and golden yellow acts as a visual link between lettering, label and ornament.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes the poster especially engaging is the balance it strikes between abundance and clarity. Its flourishes, borders and tiny label imagery belong to an ornamental age, yet its centralised bottle, high contrast and decisive typography anticipate the directness of later graphic advertising. Hollerbaum \u0026amp; Schmidt turn a bottle of herbal liqueur into a compact visual spectacle—decorative enough to hold the eye, but structured with the efficiency of modern publicity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67649188888967,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67649188921735,"sku":null,"price":128.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67649188954503,"sku":null,"price":150.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67649188987271,"sku":null,"price":84.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67649189020039,"sku":null,"price":224.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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