{"product_id":"vieux-d-anvers-vintage-genever-poster-1923","title":"Vieux d’Anvers Vintage Genever Poster, 1923","description":"\u003cp\u003e\u003cem\u003eProeft de Zeer Oude Genever Vieux d’Anvers\u003c\/em\u003e, produced by Litho Myncke in 1923, turns an advertisement for Belgian genever into a bustling outdoor tableau. Two men occupy the foreground: one sits comfortably at a table, glass raised to his lips, while his companion leans into the conversation. Behind them, a tiled-roof building, leafy trees and a gathering of distant figures establish an atmosphere of sociability. Strong red lettering crowns the scene, set against green foliage, warm earthen browns and an open blue sky.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to an era when commercial lithography had to communicate quickly amid the visual competition of the modern street. Its message is direct—“Proeft”, or “taste”, begins the headline—but the design sells more than a bottle. Genever, the juniper-flavoured spirit associated with Belgium and the Netherlands, is presented as part of convivial public life and regional identity. The mingling of Dutch in “Proeft de Zeer Oude Genever” with the French name “Vieux d’Anvers” also reflects the multilingual character of Belgian commerce. Rather than isolating the product against a blank ground, Litho Myncke embeds it within a persuasive scene of leisure, companionship and local belonging.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe eye is first caught by the seated drinker in his brown suit. His bent arm brings the small glass towards his face, while the pale shirt of the standing man creates a crisp contrast nearby. Their gestures form a compact exchange around the table, yet the bottle at the lower right remains carefully visible. Its decorative label is rendered with enough intricacy to distinguish it as the object around which the entire composition turns.\u003c\/p\u003e\n\n\u003cp\u003eBeyond this foreground encounter, the poster expands into a more populous setting. Numerous figures, many wearing period hats, gather in the middle distance; their reduced scale and overlapping forms lead towards the horizon. At the left, the red tiles and earthy façade of a traditional building anchor the composition. Above, foliage opens onto a softly clouded blue sky, while a Belgian flag—its black, yellow and red stripes clearly differentiated—flies from the building at the upper right. This small national accent quietly reinforces the spirit’s geographical identity.\u003c\/p\u003e\n\n\u003cp\u003eTypography provides the poster’s principal graphic structure. The large red headline dominates the upper portion, its emphatic colour standing out against the cooler greens and blues of the scene. At the bottom, the wording “LIKEURSTOKERIJ DE POLDERNAAR FELIX VAN RILLAER KLOOSTERSTRAAT 135” supplies the distillery and address, followed by the firmly placed “ANTWERPEN”. The result is a clear hierarchy: invitation above, pleasurable demonstration in the centre, and commercial information below.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eEarly twentieth-century beverage posters often transformed consumption into narrative, surrounding the advertised drink with recognisable settings and desirable social rituals. Here, the appeal depends upon familiarity rather than glamour. The simple table, rustic architecture and crowded gathering make genever appear established and communal, while the phrase “Zeer Oude”—“very old”—emphasises age and tradition as marks of quality.\u003c\/p\u003e\n\n\u003cp\u003eThe design is equally revealing as a work of Belgian graphic culture. Flat passages of vivid colour and clearly outlined figures provide immediate legibility, but closer inspection uncovers a wealth of incident: facial expressions, varied clothing, the patterned bottle label and the tiny procession of figures in the distance. Practical advertising and detailed storytelling meet in a poster whose lively surface preserves something of Antwerp’s multilingual, sociable commercial world in 1923.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67632462397831,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67632462430599,"sku":null,"price":128.0,"currency_code":"AUD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67632462463367,"sku":null,"price":150.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67632462496135,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67632462528903,"sku":null,"price":128.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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