{"product_id":"village-beer-girl-vintage-bock-beer-poster-by-henry-jerome-schile-1885","title":"Village Beer Girl Vintage Bock Beer Poster by Henry Jerome Schile, 1885","description":"\u003cp\u003eHenry Jerome Schile’s \u003cem\u003eVillage Beer Girl, Bock Beer\u003c\/em\u003e, created in 1885, places a smiling beer vendor at the centre of a compact, warmly coloured advertisement. She carries two brimming glass mugs, their pale froth catching the light against the browns and ochres of her dress. Beside her stands a goat, close enough to act almost as a companion, while the emphatic words ‘BOCK BEER’ anchor the scene below. The result is both a genre picture and an immediately legible commercial design: character, refreshment and lettering brought together in a single lively tableau.\u003c\/p\u003e\n\n\u003cp\u003eSchile, an American artist born in 1829, frequently drew upon everyday life and familiar social types rather than elevated historical themes. Here, the vendor’s costume, open expression and confident handling of the beer make her less an anonymous emblem than a recognisable figure from popular visual culture. The goat adds more than rustic charm. ‘Bock’ is also the German word for a male goat, and goat imagery became closely associated with bock beer in advertising and label design. Schile turns that linguistic connection into a memorable visual motif, allowing the animal to identify the drink even before the bold caption is read.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe woman occupies most of the upright composition, her head, shoulders and raised mugs forming its brightest and most animated area. Golden hair is carefully arranged beneath a flower-trimmed headband, while decorative seams, lace and folded fabric give her costume a wealth of small detail. Her arms extend to either side, creating a broad, welcoming gesture. The pair of mugs also introduces a pleasing near-symmetry, though the surrounding objects keep the arrangement from feeling rigid.\u003c\/p\u003e\n\n\u003cp\u003eAt the right, the goat turns its head slightly outwards, its pale, textured coat standing apart from the deeper tones of the woman’s clothing. A wooden barrel appears at the left, reinforcing the beer-selling setting and balancing the animal across the composition. The space is deliberately shallow: figure, goat and barrel are pressed towards the foreground, where they can be understood quickly. Behind them, softly graded beige and earthy colour provides atmosphere without distracting from the principal subjects.\u003c\/p\u003e\n\n\u003cp\u003eSchile’s palette is dominated by warm brown, amber and muted orange, enlivened by smaller notes of green, blue and yellow. Highlights on the vendor’s face and the glass mugs sharpen the contrast between the illuminated details and the darker folds of her dress. At the lower edge, the large lettering operates as part of the composition rather than a separate caption. Its visual weight gives the poster a firm base and converts the cheerful scene above into a direct statement of what is being offered.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003e\u003cem\u003eVillage Beer Girl, Bock Beer\u003c\/em\u003e belongs to a nineteenth-century commercial culture in which advertising often borrowed the narrative appeal of genre art. Instead of presenting the beverage alone, the design constructs a small social world around it: a personable seller, rustic accessories, generous servings and a humorous animal emblem. Such images depended upon instant recognition, but they could still reward prolonged looking through costume, expression and anecdotal detail.\u003c\/p\u003e\n\n\u003cp\u003eThe print is particularly engaging for the way it combines everyday labour with theatrical presentation. The vendor is ostensibly at work, yet her pose is carefully staged, and the foaming mugs are displayed almost ceremonially. Schile’s straightforward composition makes the message unmistakable, while the goat, floral headband and richly described clothing preserve the decorative exuberance of late nineteenth-century popular illustration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the undefined version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"9x18in (23x45cm) \/ Art print","offer_id":67649379664263,"sku":null,"price":86.0,"currency_code":"AUD","in_stock":true},{"title":"9x18in (23x45cm) \/ Framed art print","offer_id":67649379697031,"sku":null,"price":224.0,"currency_code":"AUD","in_stock":true},{"title":"9x18in (23x45cm) \/ Framed canvas","offer_id":67649379729799,"sku":null,"price":246.0,"currency_code":"AUD","in_stock":true},{"title":"12x24in (30x60cm) \/ Art print","offer_id":67649379762567,"sku":null,"price":160.0,"currency_code":"AUD","in_stock":true},{"title":"12x24in (30x60cm) \/ Framed art print","offer_id":67649379795335,"sku":null,"price":320.0,"currency_code":"AUD","in_stock":true},{"title":"12x24in (30x60cm) \/ Framed canvas","offer_id":67649379828103,"sku":null,"price":342.0,"currency_code":"AUD","in_stock":true},{"title":"16x36in (40x90cm) \/ Art print","offer_id":67649379860871,"sku":null,"price":188.0,"currency_code":"AUD","in_stock":true},{"title":"16x36in (40x90cm) \/ Framed art print","offer_id":67649379893639,"sku":null,"price":534.0,"currency_code":"AUD","in_stock":true},{"title":"16x36in (40x90cm) \/ Framed canvas","offer_id":67649379926407,"sku":null,"price":555.0,"currency_code":"AUD","in_stock":true},{"title":"22x45in (56x114cm) \/ Art print","offer_id":67649379959175,"sku":null,"price":256.0,"currency_code":"AUD","in_stock":true},{"title":"22x45in (56x114cm) \/ Framed art print","offer_id":67649379991943,"sku":null,"price":907.0,"currency_code":"AUD","in_stock":true},{"title":"22x45in (56x114cm) \/ Framed canvas","offer_id":67649380024711,"sku":null,"price":907.0,"currency_code":"AUD","in_stock":true},{"title":"22x50in (56x127cm) \/ Art print","offer_id":67649380057479,"sku":null,"price":470.0,"currency_code":"AUD","in_stock":true},{"title":"22x50in (56x127cm) \/ Framed art print","offer_id":67649380090247,"sku":null,"price":1696.0,"currency_code":"AUD","in_stock":true},{"title":"22x50in (56x127cm) \/ Framed canvas","offer_id":67649380123015,"sku":null,"price":1696.0,"currency_code":"AUD","in_stock":true},{"title":"27x60in (70x150cm) \/ Art print","offer_id":67649380155783,"sku":null,"price":630.0,"currency_code":"AUD","in_stock":true},{"title":"27x60in (70x150cm) \/ Framed art print","offer_id":67649380188551,"sku":null,"price":2933.0,"currency_code":"AUD","in_stock":true},{"title":"27x60in (70x150cm) \/ Framed canvas","offer_id":67649380221319,"sku":null,"price":2720.0,"currency_code":"AUD","in_stock":true},{"title":"32x70in (80x178cm) \/ Art print","offer_id":67649380254087,"sku":null,"price":896.0,"currency_code":"AUD","in_stock":true},{"title":"32x70in (80x178cm) \/ Framed art print","offer_id":67649380286855,"sku":null,"price":3999.0,"currency_code":"AUD","in_stock":true},{"title":"32x70in (80x178cm) \/ Framed canvas","offer_id":67649380319623,"sku":null,"price":3733.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_de480cba-55c5-40d8-a320-537aaeead0c0.jpg?v=1791389557","url":"https:\/\/uniquemaps.net\/fr\/products\/village-beer-girl-vintage-bock-beer-poster-by-henry-jerome-schile-1885","provider":"The Unique Maps Co.","version":"1.0","type":"link"}