{"product_id":"vintage-advertising-poster-zu-neuer-renaissance-by-johann-vincenz-cissarz-1900","title":"Vintage Advertising Poster: Zu neuer Renaissance! by Johann Vincenz Cissarz, 1900","description":"\u003cp\u003eJohann Vincenz Cissarz’s \u003cem\u003eAllhier holt man; Zu neuer Renaissance! Sendschreiben von Eugen Diederichs\u003c\/em\u003e, designed in 1900, combines the immediacy of a poster with the ornamental richness of turn-of-the-century book art. At its centre, a red-haired young man raises a transparent glass to his lips, his angled pose framed by red roses, curling foliage and a broad green border. Behind him, pale water, stylised clouds and small birds open the composition towards an imagined distance, while emphatic lettering anchors the scene below.\u003c\/p\u003e\n\n\u003cp\u003eThe design belongs to the experimental visual culture surrounding German Jugendstil, in which typography, illustration and ornament were treated as parts of a single composition. Cissarz was closely associated with this decorative approach, and here lettering does more than convey information: it establishes rhythm, weight and hierarchy. The work announces a \u003cem\u003eSendschreiben\u003c\/em\u003e—an open letter or written address—by the German publisher Eugen Diederichs, whose name became associated with ambitious literary publishing and the idea of cultural renewal. The phrase “Zu neuer Renaissance!” gives that aspiration a suitably declarative form.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe figure dominates the upper portion of the design, but the pose is far from static. His head tips backwards towards the glass, creating a strong diagonal through the face and raised arm. Warm red hair and roses stand out against cooler grey, blue and green passages, while the pale skin and garment provide quieter areas between these saturated accents. Fine lines describing folds in the clothing contrast with the smoother expanses of flat colour around them.\u003c\/p\u003e\n\n\u003cp\u003eCissarz constructs the background through economical, decorative signs rather than conventional depth. Soft horizontal waves suggest the sea, above which curved banks of cloud pass across a grey sky. The flying birds are reduced to small graphic silhouettes, introducing movement without distracting from the central action. Floral motifs gather more densely around the figure and towards the edges, linking the human subject to the ornamental framework rather than separating illustration from border.\u003c\/p\u003e\n\n\u003cp\u003eThe lower section shifts decisively from scene to proclamation. “ALLHIER HOLT MAN: ZU NEUER RENAISSANCE!” appears in forceful, angular lettering, followed by the smaller identification “SENDSCHREIBEN von EUGEN DIEDERICHS, BUCHHÄNDLER zu LEIPZIG.” At the upper edge, the credit “ENTWURF von J. V. CISSARZ 1900” makes the act of design itself visible. Differences in scale allow the text to be read in stages: first the rallying phrase, then its literary and commercial context. A subtly patterned green surround draws these disparate elements together.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eAround 1900, posters, book covers and illustrated title pages offered artists an unusually public arena in which to reconsider the relationship between word and image. Jugendstil designers favoured simplified contour, flat colour and organic ornament, but their work was not merely decorative; it helped give modern publishing a distinctive visual identity. Cissarz’s design exemplifies that synthesis. The drinking figure supplies an immediate, almost celebratory motif, yet the surrounding text redirects the gesture towards Diederichs’s call for a “new Renaissance”.\u003c\/p\u003e\n\n\u003cp\u003eThe result occupies an intriguing territory between advertisement, literary announcement and allegorical decorative art. Its strongest effect comes from this controlled ambiguity: a convivial act becomes part of a broader graphic declaration, while roses, sea, sky and lettering are held within one carefully ordered visual field.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67640883839367,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640883872135,"sku":null,"price":128.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640883904903,"sku":null,"price":150.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67640883937671,"sku":null,"price":84.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67640883970439,"sku":null,"price":224.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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