{"product_id":"contratto-vintage-vermouth-poster-by-leonetto-cappiello-1925","title":"Contratto Vintage Vermouth Poster by Leonetto Cappiello, 1925","description":"\u003cp\u003eLeonetto Cappiello’s \u003cem\u003eContratto. Canelli\u003c\/em\u003e, created in 1925 for the Italian vermouth and wine producer Contratto, builds its message around a single exuberant figure. Dressed in flowing white and set against an intense blue field, a woman raises a glass while holding two bottles below. Broad green leaves frame her like a theatrical backdrop, while a red scarf sweeps beside her head. The limited palette, emphatic silhouette and buoyant gesture give the poster an immediacy perfectly suited to the street, where its subject and brand had to register almost instantaneously.\u003c\/p\u003e\n\n\u003cp\u003eCappiello was among the most influential European poster designers of the early twentieth century. His advertisements often dispensed with elaborate settings in favour of an isolated figure, creature or object whose outline could be recognised from a distance. Here that approach serves Contratto, a producer associated with Canelli in Piedmont and known for vermouth and sparkling wine. Made during the interwar period, the design combines the elegance of contemporary fashion imagery with the concentrated visual force of modern advertising: atmosphere, product and name are fused into one memorable graphic proposition.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition rises from the bottles at the lower centre towards the woman’s tilted face and lifted glass. This upward movement turns the act of drinking into a compact celebratory performance. Her white dress provides the poster’s brightest area, its softly described folds contrasting with the flatter expanses of blue and green around it. Subtle modelling along her arms gives the figure volume, yet Cappiello preserves the clean contour needed for a bold silhouette.\u003c\/p\u003e\n\n\u003cp\u003eBehind her, the oversized leaves create a dense, almost fan-like enclosure. Their darker veins introduce fine detail without disturbing the clarity of the larger shapes, while their vivid green intensifies the cool blue ground. The scarf supplies the decisive warm accent: its saturated red reappears in smaller typographic and facial details, drawing attention towards the woman’s expression. A glint on the raised glass and the more intricate bottle labels offer moments of descriptive realism within an otherwise highly simplified design.\u003c\/p\u003e\n\n\u003cp\u003eTypography anchors this airborne arrangement. The Contratto name and the word “CANELLI” are set prominently in yellow near the foot of the poster, their weight balancing the expansive foliage and animated figure above. Rather than sitting apart from the illustration, the lettering participates in its colour structure: yellow stands sharply against blue, while smaller red elements echo the scarf. The eye can therefore absorb figure, product and identity in a rapid sequence—the essential logic of successful poster design.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCappiello helped shape a new visual language for commercial art by favouring concentrated motifs over narrative complexity. Earlier posters often surrounded their products with abundant detail; his designs typically sought a single startling encounter, made persuasive through scale, colour and movement. \u003cem\u003eContratto. Canelli\u003c\/em\u003e demonstrates this method with particular economy. The woman is neither a portrait nor part of a fully described social scene. She functions instead as the vivid embodiment of conviviality, while the leaves, bottles and glass supply just enough information to establish the drink.\u003c\/p\u003e\n\n\u003cp\u003eThe poster also reflects the polished cosmopolitanism associated with Art Deco advertising in the 1920s. Its fashionable figure, saturated colour and streamlined graphic hierarchy present the Canelli producer through a distinctly modern image of pleasure. Yet the design remains disciplined beneath its apparent spontaneity: every sweep of fabric, block of colour and typographic accent contributes to a composition intended to be understood at a glance and remembered afterwards.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67640856314247,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640856347015,"sku":null,"price":128.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640856379783,"sku":null,"price":150.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67640856412551,"sku":null,"price":84.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67640856445319,"sku":null,"price":224.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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