{"product_id":"vermouth-jaccobino-vintage-vermouth-poster-by-j-l-goffart-1920","title":"Vermouth Jaccobino Vintage Vermouth Poster by J.L. Goffart, 1920","description":"\u003cp\u003eJ. L. Goffart’s \u003cem\u003eVermouth Jaccobino\u003c\/em\u003e, created in Belgium in 1920, places a convivial exchange at the heart of a bicycle race. In the foreground, a man in a brilliantly striped athletic shirt presents the bottle, while his companion—smartly dressed in a brown suit, gloves and goggles—raises a glass. Above them, cyclists sweep across the composition in a compressed band of colour and movement. The contrast is immediate: strenuous competition in the distance, poised refreshment close at hand.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to an era in which commercial artists gave consumer brands distinctive visual personalities through illustration, lettering and carefully controlled colour. Rather than isolating the product against a neutral ground, Goffart embeds Vermouth Jaccobino within a lively social occasion. Sport, fashionable dress and outdoor spectacle all contribute to an atmosphere of sociability and modern leisure. The result is both advertisement and compact narrative, demonstrating how Belgian graphic design around 1920 could transform a bottle and label into the focus of an entire scene.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe two foreground figures are constructed as a strongly balanced pair. On the left, the athletic man’s vertical stripes—yellow, red and black—make him the poster’s most emphatic visual accent. He holds the vermouth bottle upright, its decorative label turned outwards with the clarity required of advertising. Opposite him, the suited figure bends towards the drink, his raised glass completing a small triangle of gestures between hand, bottle and face. His goggles and gloves connect him to the world of speed and sporting equipment, while the restrained brown of his clothing allows the striped jersey to remain dominant.\u003c\/p\u003e\n\n\u003cp\u003eAt the lower left, a second bottle rests in a straw-filled wooden case marked with the Jaccobino name. This detail gives the product a tangible presence without interrupting the scene above it: the crate anchors the composition, while the upright bottle leads the eye back towards the central exchange. Subtle indications of wood grain, straw and patterned labelling add texture to an otherwise smoothly simplified graphic language.\u003c\/p\u003e\n\n\u003cp\u003eThe upper section changes tempo. A line of racing cyclists, dressed in varied jerseys, leans into the course with heads lowered and wheels closely aligned. Cooler blues and greens temper the prevailing orange, ochre and brown, separating the race from the warmer foreground. A motorcycle appears alongside the riders, while greenery and a loosely rendered crowd suggest the broader setting of a public sporting event. Across the top, the cursive words “Vermouth Jaccobino” provide an elegant counterpoint to the clipped diagonals and circular wheels below.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy 1920, illustrated posters and labels had become central to the way drinks manufacturers distinguished their products. A brand could be associated not only with flavour but with a recognisable mood, social setting and style of life. Here, Goffart links vermouth with the spectacle of cycle racing—a subject particularly suited to modern advertising because it offered speed, colour, crowds and instantly legible human action.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes \u003cem\u003eVermouth Jaccobino\u003c\/em\u003e especially engaging is the ease with which it holds two registers together. The racers supply urgency, yet the foreground conversation remains composed and genial; the bottle is unmistakably prominent, but never detached from the story around it. Warm colour, elegant script and playful figure drawing turn a straightforward promotional message into a vivid record of early twentieth-century visual culture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67650124284295,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67650124317063,"sku":null,"price":128.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67650124349831,"sku":null,"price":150.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650124382599,"sku":null,"price":84.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650124415367,"sku":null,"price":224.0,"currency_code":"AUD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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