{"product_id":"schauwecker-reichart-cie-vintage-wine-poster-by-henry-bischoff-1919","title":"Schauwecker Reichart \u0026 Cie. Vintage Wine Poster by Henry Bischoff, 1919","description":"\u003cp\u003eHenry Bischoff’s \u003cem\u003eWeine – Schauwecker Reichart \u0026amp; Cie. A.G.\u003c\/em\u003e, created in 1919, turns a wine merchant’s advertisement into a tightly staged scene of sociability. Two men occupy the foreground, seated around a small table where a bottle and glass establish the subject without need of elaborate explanation. Behind them, further drinkers gather in a dark, crowded interior. Deep brown and black are warmed by russet, orange and red, while sharply placed areas of white bring faces, clothing and lettering forward from the surrounding gloom.\u003c\/p\u003e\n\n\u003cp\u003eBischoff was a Swiss designer, and this poster belongs to a period in which illustrated advertising had become an increasingly powerful means of establishing commercial identity. Produced immediately after the First World War, it does more than name Schauwecker Reichart \u0026amp; Cie. A.G.: it associates the company’s wines with conviviality, cultivated leisure and urban social life. Rather than presenting an isolated bottle, Bischoff builds a miniature world around the product. The approach is characteristic of effective early twentieth-century poster design, combining an instantly legible message with stylised imagery strong enough to register at a distance.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is vertically organised but deliberately busy. At bottom centre, the seated pair forms its visual anchor. One man raises a glass, its small highlight catching against the darker tones; the other attends to the bottle on the table. Their bodies are defined with broad, graphic contours and areas of compressed tonal shading rather than meticulous naturalism. This simplification gives the figures weight and clarity while preserving the intimate feeling of a conversation observed across a crowded room.\u003c\/p\u003e\n\n\u003cp\u003eThe setting expands upwards through overlapping people and furnishings. A partially visible man in a top hat enters from the left edge, an economical detail that makes the gathering seem to continue beyond the poster’s frame. Standing figures occupy the middle and upper reaches, including another drinker holding a glass. On the right, a decorative pot rests upon the bar counter, providing a rounded ornamental counterpoint to the angular silhouettes and block lettering. Suggested drapery in the background introduces further pattern, although it remains subordinate to the human activity.\u003c\/p\u003e\n\n\u003cp\u003eBischoff uses darkness not merely as atmosphere but as a structural device. Black and deep brown bind the interior together, allowing pale faces, shirt fronts and reflective glassware to emerge in abrupt accents. Fine linear marks across the clothing evoke tailored fabrics, while the stronger outlines keep each figure distinct within the densely layered room. A solid dark border contains the activity, reinforcing the impression of a compact theatrical scene.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eThe lower section delivers the commercial message in emphatic, block-like type: “WEINE SCHAUWECKER REICHART \u0026amp; CIE. A.G.” Beneath it, the place names “Schaffhausen, Zürich” connect the company to two Swiss cities. The typographic panel is not treated as an afterthought. Its pale lettering answers the lighter accents above, creating a clear graphic hierarchy in which atmosphere first attracts attention and the company name then resolves the poster’s purpose.\u003c\/p\u003e\n\n\u003cp\u003eWhat distinguishes Bischoff’s design is its emphasis on experience rather than inventory. Wine appears within gestures, conversation and the compressed rhythms of a public interior: a raised glass, a handled bottle, figures standing behind seated companions. The result is both advertisement and social vignette, preserving something of the visual confidence with which commercial posters addressed modern city audiences in 1919.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633332617607,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633332650375,"sku":null,"price":128.0,"currency_code":"AUD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633332683143,"sku":null,"price":150.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633332715911,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633332748679,"sku":null,"price":128.0,"currency_code":"AUD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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