Hasselt Vieux Extra Vintage Advertising Poster by Henri Cassiers, 1924
Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata nel nostro laboratorio di Londra dall’opera originale del 1924 e stampata in qualità museale. Descrizione completa
L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.
Restaurato a Londra • Stampato e incorniciato in Australia
Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata dall’opera originale del 1924 e stampata in qualità museale. Descrizione completa
Scegli il formato
Scegli la finitura
(Maggiori informazioni)
Gift message & custom finish
If you want to add a gift message, or a finish (jigsaw, aluminium board, etc.) that is not available here, please request it in the "order note" when you check out.
Every order is custom made, so if you need the size adjusted slightly, or printed on an unusual material, just let us know. We've done thousands of custom orders over the years, so there's (almost) nothing we can't manage.
You can also contact us before you order, if you prefer!
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Henri Cassiers’ Hasselt Vieux Extra, published in 1924, turns a beverage advertisement into a genial rural anecdote. Two elderly companions sit outdoors...
Continua a leggereHenri Cassiers’ Hasselt Vieux Extra, published in 1924, turns a beverage advertisement into a genial rural anecdote. Two elderly companions sit outdoors at a small table: the man draws on a long-stemmed pipe, while the woman holds up a bottle as though punctuating their conversation. Chickens wander freely nearby, a dog dozes in the grass, and a windmill rises beyond the trees. Across this densely inhabited scene, warm browns and russet reds are set against abundant greens, giving the poster the easy sociability of a sunny afternoon.
Cassiers was a Belgian illustrator and designer particularly admired for commercial images that combined decorative clarity with an evocative sense of place. Here, rather than isolating the advertised drink as a modern consumer object, he places it within a reassuring world of companionship, domestic routine and country leisure. The approach is characteristic of early twentieth-century poster design, when artists increasingly gave branded goods distinctive narratives and personalities. In Hasselt Vieux Extra, the product’s identity is built through atmosphere: convivial, established and comfortably rooted in local life.
A closer look
The composition begins with the seated pair but soon opens into a chain of smaller observations. Their table occupies the central foreground, its horizontal top anchoring the figures amid the irregular growth of the garden. Beneath and around it, soft shadows articulate the ground without disturbing the overall brightness. At lower left, the brown-and-white dog forms a low, relaxed counterweight to the upright figures, while the scattered chickens introduce a more animated rhythm of small bodies, beaks and feet.
Cassiers uses clothing to distinguish the two companions and enliven the earthier palette. The woman’s plaid shawl is threaded with red and orange, creating one of the most intricate passages in the design; the man’s darker clothes and black-stemmed pipe give his silhouette a firmer graphic profile. Even the tabletop rewards attention, with a small brown-and-white morsel—apparently bread—resting near the man’s hand. These modest details make the encounter feel observed rather than merely staged.
The landscape extends gently behind them. Rolling green ground and a pathway carry the eye towards the windmill, whose pale blades appear between masses of foliage. Leafy trees frame the upper scene, while green shutters at the right bring architecture into the pastoral setting. Small white flowers punctuate the grass below. Above this abundance, the emphatic uppercase name provides the necessary commercial hierarchy: lettering and illustration remain clearly distinct, yet the brand is made memorable by the story unfolding beneath it. A smaller line at lower left identifies “Jos. Notermans, Hasselt”.
Context and significance
Hasselt, in Belgian Limburg, has a long-standing association with distilled drinks, making the place name itself a meaningful part of the poster’s appeal. Cassiers does not rely on technical information or an austere display of the bottle. Instead, he associates the beverage with age, familiarity and neighbourly enjoyment. The elderly sitters suggest an established custom rather than a passing fashion, while the windmill, animals and cultivated greenery reinforce a deliberately local, unhurried character.
Visually, the design balances illustrative richness with the directness required of advertising. Smooth areas of saturated colour, decisive outlines and readily legible forms allow the scene to register quickly, but its many incidental details encourage slower looking. That dual quality—immediate as promotion, rewarding as illustration—is central to the poster’s charm and to Cassiers’ assured negotiation between art and commerce.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 36x24in (90x60cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Henri Cassiers’ Hasselt Vieux Extra, published in 1924, turns a beverage advertisement into a genial rural anecdote. Two elderly companions sit outdoors at a small table: the man draws on a long-stemmed pipe, while the woman holds up a bottle as though punctuating their conversation. Chickens wander freely nearby, a dog dozes in the grass, and a windmill rises beyond the trees. Across this densely inhabited scene, warm browns and russet reds are set against abundant greens, giving the poster the easy sociability of a sunny afternoon.
Cassiers was a Belgian illustrator and designer particularly admired for commercial images that combined decorative clarity with an evocative sense of place. Here, rather than isolating the advertised drink as a modern consumer object, he places it within a reassuring world of companionship, domestic routine and country leisure. The approach is characteristic of early twentieth-century poster design, when artists increasingly gave branded goods distinctive narratives and personalities. In Hasselt Vieux Extra, the product’s identity is built through atmosphere: convivial, established and comfortably rooted in local life.
A closer look
The composition begins with the seated pair but soon opens into a chain of smaller observations. Their table occupies the central foreground, its horizontal top anchoring the figures amid the irregular growth of the garden. Beneath and around it, soft shadows articulate the ground without disturbing the overall brightness. At lower left, the brown-and-white dog forms a low, relaxed counterweight to the upright figures, while the scattered chickens introduce a more animated rhythm of small bodies, beaks and feet.
Cassiers uses clothing to distinguish the two companions and enliven the earthier palette. The woman’s plaid shawl is threaded with red and orange, creating one of the most intricate passages in the design; the man’s darker clothes and black-stemmed pipe give his silhouette a firmer graphic profile. Even the tabletop rewards attention, with a small brown-and-white morsel—apparently bread—resting near the man’s hand. These modest details make the encounter feel observed rather than merely staged.
The landscape extends gently behind them. Rolling green ground and a pathway carry the eye towards the windmill, whose pale blades appear between masses of foliage. Leafy trees frame the upper scene, while green shutters at the right bring architecture into the pastoral setting. Small white flowers punctuate the grass below. Above this abundance, the emphatic uppercase name provides the necessary commercial hierarchy: lettering and illustration remain clearly distinct, yet the brand is made memorable by the story unfolding beneath it. A smaller line at lower left identifies “Jos. Notermans, Hasselt”.
Context and significance
Hasselt, in Belgian Limburg, has a long-standing association with distilled drinks, making the place name itself a meaningful part of the poster’s appeal. Cassiers does not rely on technical information or an austere display of the bottle. Instead, he associates the beverage with age, familiarity and neighbourly enjoyment. The elderly sitters suggest an established custom rather than a passing fashion, while the windmill, animals and cultivated greenery reinforce a deliberately local, unhurried character.
Visually, the design balances illustrative richness with the directness required of advertising. Smooth areas of saturated colour, decisive outlines and readily legible forms allow the scene to register quickly, but its many incidental details encourage slower looking. That dual quality—immediate as promotion, rewarding as illustration—is central to the poster’s charm and to Cassiers’ assured negotiation between art and commerce.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 36x24in (90x60cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Molte delle nostre mappe e stampe d’arte vengono scelte come regali premurosi per case, uffici, studi e luoghi significativi.
Scegli un’opzione incorniciata per il regalo più semplice, pronto da appendere, oppure scegli una stampa non incorniciata se il destinatario preferisce selezionare la propria cornice.
Realizziamo gli ordini localmente in 23 paesi in tutto il mondo, così i regali possono spesso essere prodotti vicino al destinatario. Questo li aiuta ad arrivare più rapidamente, a viaggiare in maggiore sicurezza e a evitare sorprese legate a dazi doganali o di importazione.
- Possiamo consegnare direttamente al destinatario
- I pezzi incorniciati arrivano pronti da appendere
- Le stampe non incorniciate sono accuratamente imballate in un robusto tubo protettivo
- Quasi ogni ordine viene realizzato localmente, per regali più rapidi e sicuri
- Il reso entro 90 giorni dà al destinatario il tempo di decidere
Se non sei sicuro di cosa scegliere, ti invitiamo a contattarci. Possiamo aiutarti a scegliere la mappa, il formato, la finitura o l’opzione di consegna più adatti.
Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.
We print and frame maps and artwork in 24 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.
Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.
Very large framed orders can take a little longer, as they need extra care in production and delivery.
Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.
If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.
Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.
Your order is covered by our 90-day returns policy and 10-year guarantee.
Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.
We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.
Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.
Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.
All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.
We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.
If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.
Lavoriamo con interior designer, realtà del settore hospitality, professionisti del settore immobiliare, uffici e acquirenti aziendali per singoli pezzi e progetti coordinati di più ampia portata.
Quest'opera può essere adattata a una specifica parete, stanza o progetto e il nostro laboratorio può aiutare a coordinare dimensioni, materiale e incorniciatura prima della produzione.
- Dimensioni precise, extra-large e su misura
- Incorniciatura personalizzata, montaggio e materiali alternativi
- Pezzi coordinati per più stanze o sedi
- Personalizzazione dell'opera, per regolarne il colore e lo stile
- Consulenza su arte e incorniciatura da parte del nostro laboratorio
- Produzione locale per progetti in tutto il mondo
Ogni stampa artistica restaurata inizia dall’opera originale dell’artista—mai da una sostituzione generata dall’IA.
Il nostro studio di Londra lavora a partire da materiali di origine accuratamente selezionati da musei, biblioteche, archivi e collezioni private. Restauriamo i danni dovuti all’età, i colori sbiaditi e le imperfezioni di riproduzione, preservando al contempo la composizione, il tratto del pennello, il segno, la texture e il carattere d’epoca dell’artista.
Non utilizziamo l’IA generativa per ridisegnare, reinterpretare o inventare l’opera. Il restauro digitale viene impiegato solo per recuperare e riprodurre l’opera originale nel modo più fedele possibile.
Una volta restaurata, l’opera master viene preparata per il formato e la finitura da te scelti. Il tuo pezzo viene quindi stampato e, se selezionato, incorniciato vicino alla destinazione di consegna.
Le nostre stampe artistiche giclée utilizzano carta opaca archivistica senza acidi da 200 g/m² e inchiostri pigmentati resistenti allo sbiadimento, per una finitura ricca e di qualità museale. Le stampe artistiche incorniciate utilizzano acrilico ottico cristallino e arrivano pronte da appendere.
Sono disponibili anche tele incorniciate ed edizioni speciali su cotone-rag. Scopri di più sui nostri materiali e finiture.
Restauriamo e produciamo mappe e stampe d’arte dal 1984, e garantiamo personalmente ogni pezzo.
Ogni ordine è coperto dalla nostra garanzia di 10 anni e dalla garanzia di consegna senza danni. Se il vostro pezzo arriva danneggiato, lo sostituiremo o lo rifaremo gratuitamente. Se qualsiasi altro aspetto non fosse conforme, contattate il nostro team di laboratorio e provvederemo tempestivamente a risolvere il problema.
Per tutti i dettagli, consultate la nostra politica su resi e rimborsi.
