Montana Travel Poster: See America by Martin Weitzman, 1936

4.9 (84 recensioni)
Stampato e incorniciato in Australia
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Resi entro 90 giorni · Garanzia di 10 anni
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Opera dell’artista originale Mai generata dall’IA
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Restaurata nel nostro laboratorio dall’opera originale del 1936 e stampata in qualità museale. Descrizione completa
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Martin Weitzman’s 1936 poster See America. Welcome to Montana presents the state as a landscape of immense peaks, clear air and open...

Martin Weitzman’s 1936 poster See America. Welcome to Montana presents the state as a landscape of immense peaks, clear air and open possibility. A solitary rider on horseback crosses the dark green foreground while an angular mountain range rises behind, its blue-and-white faces set against a sky shifting from orange to pale yellow. The figure is deliberately small: human adventure provides the narrative, but the scale and drama belong to the terrain.

Created for the broader “See America” tourism campaign, the poster belongs to an interwar culture in which graphic design helped recast domestic travel as a modern leisure pursuit. Rather than catalogue particular attractions, Weitzman distils Montana into a persuasive idea of the American West—spacious, rugged and removed from urban life. Its bold colour contrasts and simplified forms reflect the direct visual language of 1930s travel advertising, designed to establish a destination’s character at a glance.

A closer look

The composition rises through a sequence of overlapping layers. At the lower edge, a sloping band of deep green forms a firm visual base, interrupted by scattered, near-black trees. On the left, the brown horse and its blue-clad rider are placed against this darker ground. Their compact silhouette provides both a point of entry and a measure of scale; beyond them, the landscape expands rapidly into steep ridges and distant summits.

Across the upper half, the mountains are constructed from sharply cut planes of deep blue, cooler mid-tones and pale highlights. Some slopes appear almost entirely in shadow, while narrow passages of white and light blue describe snow, exposed faces and the play of illumination across the peaks. The effect is dimensional without being naturalistic. Weitzman reduces geological complexity to a sequence of forceful graphic shapes, allowing the eye to move from one summit to the next.

The orange sky is the poster’s most emphatic field of colour. Its warmth intensifies the cooler blues of the range, while the gradual lightening towards yellow gives the peaks a crisp, luminous outline. Below, the wording “SEE AMERICA WELCOME TO MONTANA” is arranged in bold, highly legible capitals, with “UNITED STATES TRAVEL BUREAU” appearing in smaller type. The hierarchy is economical: a national appeal leads directly to the destination, while the landscape supplies the emotional argument.

Context and significance

Travel posters of the 1930s had to communicate quickly in railway stations, offices and other public settings. Their effectiveness depended on compression: complex places became memorable through a limited palette, a commanding silhouette and a short verbal message. Here, Montana is not represented through a town, landmark or busy social scene, but through altitude, distance and the lone traveller. The choice aligns the state with outdoor adventure and self-directed exploration.

The poster is also a record of the growing prominence of domestic tourism during the period. Its optimism lies as much in its design as in its subject: the upward thrust of the peaks, the radiant sky and the rider’s movement into the landscape all turn travel into a forward-looking proposition. Weitzman’s image remains compelling because its message is so concentrated—a vast western terrain transformed into a few bold planes of colour, one small human presence and an exceptionally direct welcome.

Choosing the right size and finish

Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.

If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.

The model in the listing images is holding the 16x20in (40x50cm) version of this art print.

Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.

Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.

Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.

Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.

Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.

This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.

Molte delle nostre mappe e stampe d’arte vengono scelte come regali premurosi per case, uffici, studi e luoghi significativi.

Scegli un’opzione incorniciata per il regalo più semplice, pronto da appendere, oppure scegli una stampa non incorniciata se il destinatario preferisce selezionare la propria cornice.

Realizziamo gli ordini localmente in 23 paesi in tutto il mondo, così i regali possono spesso essere prodotti vicino al destinatario. Questo li aiuta ad arrivare più rapidamente, a viaggiare in maggiore sicurezza e a evitare sorprese legate a dazi doganali o di importazione.

  • Possiamo consegnare direttamente al destinatario
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Se non sei sicuro di cosa scegliere, ti invitiamo a contattarci. Possiamo aiutarti a scegliere la mappa, il formato, la finitura o l’opzione di consegna più adatti.

Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.

We print and frame maps and artwork in 24 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.

Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.

Very large framed orders can take a little longer, as they need extra care in production and delivery.

Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.

If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.

Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.

Your order is covered by our 90-day returns policy and 10-year guarantee.

Read our full delivery and local production guide

Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.

We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.

Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.

Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.

All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.

We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.

If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.

Lavoriamo con interior designer, realtà del settore hospitality, professionisti del settore immobiliare, uffici e acquirenti aziendali per singoli pezzi e progetti coordinati di più ampia portata.

Quest'opera può essere adattata a una specifica parete, stanza o progetto e il nostro laboratorio può aiutare a coordinare dimensioni, materiale e incorniciatura prima della produzione.

  • Dimensioni precise, extra-large e su misura
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Il nostro studio di Londra lavora a partire da materiali di origine accuratamente selezionati da musei, biblioteche, archivi e collezioni private. Restauriamo i danni dovuti all’età, i colori sbiaditi e le imperfezioni di riproduzione, preservando al contempo la composizione, il tratto del pennello, il segno, la texture e il carattere d’epoca dell’artista.

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Una volta restaurata, l’opera master viene preparata per il formato e la finitura da te scelti. Il tuo pezzo viene quindi stampato e, se selezionato, incorniciato vicino alla destinazione di consegna.

Le nostre stampe artistiche giclée utilizzano carta opaca archivistica senza acidi da 200 g/m² e inchiostri pigmentati resistenti allo sbiadimento, per una finitura ricca e di qualità museale. Le stampe artistiche incorniciate utilizzano acrilico ottico cristallino e arrivano pronte da appendere.

Sono disponibili anche tele incorniciate ed edizioni speciali su cotone-rag. Scopri di più sui nostri materiali e finiture.

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