La Jouventine Hair Colour Advertising Poster by Frederic Hugo d’Alési, 1894
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The artwork we print is faithfully restored from the original source - usually a museum, auction house or private collection.
We never replace, redraw or invent the artist’s work using generative AI.
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Add a gift message in your bag, then enter the recipient’s delivery address at checkout. We’ll print your message on a card. No prices are included in the parcel.
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Standard delivery is free worldwide and usually takes around 3 working days. Sending a gift abroad? We make most orders locally, in the recipient’s country.
Allow extra time for design and proof approval on personalised orders. See delivery details.
Returns: Standard orders can be returned or exchanged within 90 days of delivery. Personalised and custom-made pieces are generally excluded from change-of-mind returns. See our returns policy.
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Choose two eligible works and receive 25% off both. You can mix and match both maps and art.
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The Collector’s Offer applies to eligible works in standard made-to-order configurations. Bespoke sizes, personalised designs and commissioned work are excluded. Products with “personalised” or “custom” in their name are generally excluded.
The offer is administered as two separate automatic discounts: one for smaller formats and one for larger formats. To qualify, you must purchase two eligible works within the same format group. Maps and art prints may be mixed and matched within each group.
For example, two eligible A4 or 8 × 10 in prints qualify for 25% off both. One smaller-format print and one larger-format work do not qualify together, as items from different format groups cannot be combined to meet the two-item requirement.
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Gift message & custom finish
If you want to add a gift message, or a finish (jigsaw, aluminium board, etc.) that is not available here, please request it in the "order note" when you check out.
Every order is custom made, so if you need the size adjusted slightly, or printed on an unusual material, just let us know. We've done thousands of custom orders over the years, so there's (almost) nothing we can't manage.
You can also contact us before you order, if you prefer!
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Christmas delivery & gifting Christmas delivery & gifting
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Send it straight to them
Add a gift message in your bag, then enter the recipient’s delivery address at checkout. We’ll print your message on a card. No prices are included in the parcel.
Delivery timing
Standard delivery is free worldwide and usually takes around 3 working days. Sending a gift abroad? We make most orders locally, in the recipient’s country.
Allow extra time for design and proof approval on personalised orders. See delivery details.
Returns: Standard orders can be returned or exchanged within 90 days of delivery. Personalised and custom-made pieces are generally excluded from change-of-mind returns. See our returns policy.
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Frédéric Hugo d’Alési’s La Jouventine recoloration instantanée de la barbe et des cheveux, created in 1894, presents a hair-colouring preparation through an...
Continue readingFrédéric Hugo d’Alési’s La Jouventine recoloration instantanée de la barbe et des cheveux, created in 1894, presents a hair-colouring preparation through an unexpectedly pastoral fantasy. A woman in a flowing white dress occupies the centre, lifting one hand towards the long, wavy hair that forms the advertisement’s visual argument. Around her, muted woodland greens, earthy browns and warm cream tones dissolve into a gently illuminated landscape, while the name “LA JOUVENTINE” gives the composition its bold commercial anchor.
The poster belongs to the expanding culture of mass advertising in fin-de-siècle France, when practical products were increasingly promoted through memorable imagery rather than text alone. D’Alési—the Austrian-born painter and poster artist Frédéric Alexianu—became particularly associated with elegant designs for railway companies and other commercial clients. Here he applies the same polished visual rhetoric not to a destination but to a cosmetic promising the “instantaneous recolouring” of grey hair and beards. Utility is transformed into aspiration: the product is surrounded by youth, abundant hair and an idealised natural world.
A closer look
The central figure is both model and emblem. Her pale dress falls in long, lightly described folds, its soft whites standing out against the darker vegetation behind her. The fabric and hair share a sinuous rhythm: one descends in slender folds, the other spreads in loose waves enlivened by warm highlights. Her gesture directs attention towards the feature the product claims to alter, allowing the figure to communicate the advertisement’s purpose even before its smaller wording is read.
The landscape is constructed through gentle layering rather than sharp perspective. Trees frame the woman, while a stream and subdued variations of green carry the eye into the distance. At the lower right, a smaller girl bends to gather flowers, introducing a second movement and a note of everyday narrative. Fine petals and vegetation cluster near the bottom edge, where the natural forms meet the poster’s strongest typography. A partially glimpsed male figure at the upper left further complicates the otherwise serene arrangement without competing with its principal subject.
Lettering is integral to the design rather than an afterthought. The product name is broad and immediately legible, while the accompanying words use a more decorative manner suited to the flowing contours of hair, dress and foliage. This alternation between emphatic display type and lyrical flourishes creates a clear hierarchy: first the alluring figure, then the name, and finally the explanatory claim. Despite the softly blended, wash-like appearance of the landscape, the advertisement remains direct and carefully organised.
Context and significance
By the 1890s, the illustrated poster had become a conspicuous part of French urban visual culture. Artists and advertisers alike understood that a public notice needed to arrest attention at a distance while rewarding a closer glance. D’Alési’s design does precisely that, combining a large, pale silhouette and prominent lettering with quieter details in the surrounding landscape. Its Art Nouveau character is evident in the preference for organic contours, decorative unity and the rhythmic correspondence between figure, foliage and type.
La Jouventine is especially revealing because its subject is so ordinary: a grooming preparation for greying hair and beards. Rather than illustrating application or packaging, D’Alési creates an atmosphere of freshness and cultivated ease. The result preserves the persuasive language of Belle Époque publicity, when commerce, illustration and decorative design could be brought together with remarkable confidence.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 16x20in (40x50cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Frédéric Hugo d’Alési’s La Jouventine recoloration instantanée de la barbe et des cheveux, created in 1894, presents a hair-colouring preparation through an unexpectedly pastoral fantasy. A woman in a flowing white dress occupies the centre, lifting one hand towards the long, wavy hair that forms the advertisement’s visual argument. Around her, muted woodland greens, earthy browns and warm cream tones dissolve into a gently illuminated landscape, while the name “LA JOUVENTINE” gives the composition its bold commercial anchor.
The poster belongs to the expanding culture of mass advertising in fin-de-siècle France, when practical products were increasingly promoted through memorable imagery rather than text alone. D’Alési—the Austrian-born painter and poster artist Frédéric Alexianu—became particularly associated with elegant designs for railway companies and other commercial clients. Here he applies the same polished visual rhetoric not to a destination but to a cosmetic promising the “instantaneous recolouring” of grey hair and beards. Utility is transformed into aspiration: the product is surrounded by youth, abundant hair and an idealised natural world.
A closer look
The central figure is both model and emblem. Her pale dress falls in long, lightly described folds, its soft whites standing out against the darker vegetation behind her. The fabric and hair share a sinuous rhythm: one descends in slender folds, the other spreads in loose waves enlivened by warm highlights. Her gesture directs attention towards the feature the product claims to alter, allowing the figure to communicate the advertisement’s purpose even before its smaller wording is read.
The landscape is constructed through gentle layering rather than sharp perspective. Trees frame the woman, while a stream and subdued variations of green carry the eye into the distance. At the lower right, a smaller girl bends to gather flowers, introducing a second movement and a note of everyday narrative. Fine petals and vegetation cluster near the bottom edge, where the natural forms meet the poster’s strongest typography. A partially glimpsed male figure at the upper left further complicates the otherwise serene arrangement without competing with its principal subject.
Lettering is integral to the design rather than an afterthought. The product name is broad and immediately legible, while the accompanying words use a more decorative manner suited to the flowing contours of hair, dress and foliage. This alternation between emphatic display type and lyrical flourishes creates a clear hierarchy: first the alluring figure, then the name, and finally the explanatory claim. Despite the softly blended, wash-like appearance of the landscape, the advertisement remains direct and carefully organised.
Context and significance
By the 1890s, the illustrated poster had become a conspicuous part of French urban visual culture. Artists and advertisers alike understood that a public notice needed to arrest attention at a distance while rewarding a closer glance. D’Alési’s design does precisely that, combining a large, pale silhouette and prominent lettering with quieter details in the surrounding landscape. Its Art Nouveau character is evident in the preference for organic contours, decorative unity and the rhythmic correspondence between figure, foliage and type.
La Jouventine is especially revealing because its subject is so ordinary: a grooming preparation for greying hair and beards. Rather than illustrating application or packaging, D’Alési creates an atmosphere of freshness and cultivated ease. The result preserves the persuasive language of Belle Époque publicity, when commerce, illustration and decorative design could be brought together with remarkable confidence.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 16x20in (40x50cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Many of our maps and art prints are chosen as thoughtful gifts for homes, offices, studies and meaningful places.
Choose a framed option for the easiest ready-to-hang gift, or choose an unframed print if the recipient may prefer to select their own frame.
We make orders locally in 24 countries around the world, so gifts can often be produced close to the recipient. This helps them arrive faster, travel more safely, and avoid customs or import duty surprises.
- We can deliver directly to the recipient
- Framed pieces arrive ready to hang
- Unframed prints are carefully packed in a strong protective tube
- Almost every order is made locally, for faster, safer gifting
- 90-day returns give the recipient time to decide
If you are not sure what to choose, please contact us. We can help you pick the right map, size, finish or delivery option.
Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.
We print and frame maps and artwork in 24 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.
Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.
Very large framed orders can take a little longer, as they need extra care in production and delivery.
Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.
If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.
Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.
Your order is covered by our 90-day returns policy and 10-year guarantee.
Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.
We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.
Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.
Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.
All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.
We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.
If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.
We work with interior designers, hospitality businesses, property professionals, offices and corporate buyers on individual pieces and larger coordinated projects.
This artwork can be adapted for a particular wall, room or project, and our workshop can help coordinate the dimensions, material and framing before production.
- Exact, oversized and made-to-measure dimensions
- Custom framing, mounting and alternative materials
- Coordinated pieces for several rooms or locations
- Art personalisation, to adjust the colour and style of the piece
- Art and framing guidance from our workshop
- Local production for projects around the world
Every restored art print begins with the original artist’s work—never an AI-generated replacement.
Our London studio works from carefully selected source material from museums, libraries, archives and private collections. We restore age-related damage, faded colour and imperfect reproduction while preserving the artist’s composition, brushwork, line, texture and period character.
We do not use generative AI to redraw, reinterpret or invent the artwork. Digital restoration is used only to recover and reproduce the original work as faithfully as possible.
Once restored, the master artwork is prepared for your chosen size and finish. Your piece is then printed and, where selected, framed close to its delivery destination.
Our giclée art prints use acid-free 200gsm archival matte paper and fade-resistant pigment inks for a rich, museum-quality finish. Framed art prints use crystal-clear optical acrylic and arrive ready to hang.
Framed canvas and specialist cotton-rag editions are also available. Learn more about our materials and finishes.
We’ve been restoring and producing maps and art prints since 1984, and we stand behind every piece.
Every order is covered by our 10-year guarantee and damage-free delivery guarantee. If your piece arrives damaged, we’ll replace or remake it free of charge. If anything else isn’t right, contact our workshop team and we’ll put it right promptly.
See our returns and refund policy for full details.
