Pictorial Map of New Mexico by Ruth Taylor White, 1935: Albuquerque, Santa Fe, Rio Grande, Carlsbad Caverns, Gila National Forest

Step into the vibrant tapestry of the American Southwest with “New Mexico,” a captivating pictorial map originally crafted in 1935 by the celebrated cartographer Ruth Taylor White. This enchanting map is a standout from White’s whimsical atlas series, where each state is brought to life through a kaleidoscope of color, humor, and keen observation. The original title, “New Mexico,” reflects both the geographical focus and the creative spirit of the era, inviting viewers to explore the Land of Enchantment as it was perceived in the early twentieth century. White’s approach transforms traditional cartography into an engaging visual narrative, blending artistry with geographic precision.

Ruth Taylor White’s legacy as a mapmaker is inseparable from her unique style—her maps are instantly recognizable for their playful, cartoon-like illustrations and meticulous attention to regional character. White’s work transcends mere documentation, offering a vivid snapshot of cultural and social life. In “New Mexico,” she expertly weaves together the state’s diverse influences, from Native American pueblos and Spanish missions to the rugged life of cowboys and miners. Her illustrations not only capture the landscape but also the essence of its people, industries, and traditions, making each map a delightful journey through time and place.

The design of this map is a masterclass in pictorial cartography. County boundaries are elegantly delineated, while the iconic Rio Grande snakes its way through the heart of the state, anchoring the composition. The Sangre de Cristo Mountains rise majestically in the north, and the Gila National Forest unfurls across the southwest, each rendered with artistic flair. White’s whimsical depictions of local wildlife, agricultural scenes, and desert flora—such as cacti and cotton fields—add layers of texture and narrative, inviting the viewer to linger over every detail. The map’s vibrant palette and dynamic illustrations evoke the sun-drenched landscapes and multicultural heritage that define New Mexico.

A highlight of this pictorial masterpiece is its celebration of New Mexico’s most notable landmarks and natural wonders. Carlsbad Caverns, a subterranean marvel, is prominently featured, as are the hot springs that dot the southern landscape. The map pays homage to the Pecos River and the Zuni and Navajo regions, with respectful nods to Indigenous culture and artistry. Mining activity, cattle ranching, and agricultural pursuits are depicted with both accuracy and charm, reflecting the economic lifeblood of the state during the 1930s. Through these vignettes, White’s map becomes a living document of the era’s hopes, challenges, and achievements.

No exploration of “New Mexico” would be complete without noting the constellation of towns and cities that punctuate the map, from Albuquerque and Santa Fe to smaller settlements like Socorro and Silver City. Each is lovingly illustrated, reflecting its unique character and role in the state’s history. The map’s playful style belies its depth of information, offering a window into the social and economic fabric of New Mexico as it stood nearly a century ago. For collectors and connoisseurs of historical cartography, Ruth Taylor White’s “New Mexico” is more than a map—it is an invitation to discover, remember, and celebrate a richly storied land.

Cities and towns on this map

• Albuquerque
• Las Cruces
• Santa Fe
• Rio Rancho
• Roswell
• Farmington
• Clovis
• Hobbs
• Alamogordo
• Carlsbad
• Gallup
• Deming
• Los Alamos
• Silver City
• Raton
• Tucumcari
• Portales
• Socorro
• Truth or Consequences
• Clayton

Notable Features & Landmarks

• County boundaries within New Mexico are clearly delineated.
• The Rio Grande River is prominently illustrated, running north to south through the state.
• Carlsbad Caverns is depicted and labeled, highlighting its significance as a natural landmark.
• The Gila National Forest is illustrated in the southwestern part of the state.
• The Pecos River is shown flowing through eastern New Mexico.
• The Sangre de Cristo Mountains are depicted in the northern part of the state.
• Illustrations of Native American pueblos and cultural scenes are present.
• Images of cowboys and cattle ranching are shown, reflecting the state's ranching heritage.
• Depictions of mining activity, such as miners and mining equipment, are visible.
• Illustrations of agricultural activities, including chili pepper and cotton farming, are present.
• The Zuni and Navajo regions are illustrated with references to Native American culture.
• The map includes whimsical illustrations of local wildlife, such as deer and sheep.
• Hot springs are depicted in the southern part of the state.
• The map features artistic representations of Spanish and Mexican cultural influences.
• The desert landscape and cactus plants are illustrated in the southern and western regions.

Historical and design context

• Name of the map: "New Mexico"
• Date of creation: 1935
• Mapmaker: Ruth Taylor White
• Publisher/context: Part of a pictorial atlas series created by Ruth Taylor White and Frank J. Taylor, known for their whimsical and cartoon-like representations of U.S. states.
• Type of map: County or State Thematic and Pictorial map
• Design/style: The map features vibrant, colorful illustrations with a playful, cartoonish style, typical of pictorial maps from this era.
• Thematic focus: The map highlights stereotypical scenes and cultural elements associated with New Mexico in the 1930s, including depictions of local industries, ethnic groups, and regional activities.
• Artistic approach: The illustrations are whimsical and exaggerated, intended to entertain as well as inform, reflecting social and cultural narratives of the time.
• Historical significance: The map provides insight into how New Mexico was perceived and represented in popular culture during the 1930s, including common stereotypes and notable features of the state.
• Notable context about the mapmaker: Ruth Taylor White was known for her distinctive pictorial maps, which combined humor, artistry, and geographic information, and contributed to the popularization of pictorial cartography in the early 20th century.

Please double check the images to make sure that a specific town or place is shown on this map. You can also get in touch and ask us to check the map for you.

This map looks great at every size, but I always recommend going for a larger size if you have space. That way you can easily make out all of the details.

This map looks amazing at sizes all the way up to 50in (125cm). If you are looking for a larger map, please get in touch.

The model in the listing images is holding the 18x24in (45x60cm) version of this map.

The fifth listing image shows an example of my map personalisation service.

If you’re looking for something slightly different, check out my collection of the best old maps to see if something else catches your eye.

Please contact me to check if a certain location, landmark or feature is shown on this map.

This would make a wonderful birthday, Christmas, Father's Day, work leaving, anniversary or housewarming gift for someone from the areas covered by this map.

This map is available as a giclée print on acid free archival matte paper, or you can buy it framed. The frame is a nice, simple black frame that suits most aesthetics. Please get in touch if you'd like a different frame colour or material. My frames are glazed with super-clear museum-grade acrylic (perspex/acrylite), which is significantly less reflective than glass, safer, and will always arrive in perfect condition.

This map is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The map is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present a map without glazing in front. See some examples of float framed canvas maps and explore the differences between my different finishes.

For something truly unique, this map is also available in "Unique 3D", our trademarked process that dramatically transforms the map so that it has a wonderful sense of depth. We combine the original map with detailed topography and elevation data, so that mountains and the terrain really "pop". For more info and examples of 3D maps, check my Unique 3D page.

For most orders, delivery time is about 3 working days. Personalised and customised products take longer, as I have to do the personalisation and send it to you for approval, which usually takes 1 or 2 days.

Please note that very large framed orders usually take longer to make and deliver. 

If you need your order to arrive by a certain date, please contact me before you order so that we can find the best way of making sure you get your order in time.

I print and frame maps and artwork in 23 countries around the world. This means your order will be made locally, which cuts down on delivery time and ensures that it won't be damaged during delivery. You'll never pay customs or import duty, and we'll put less CO2 into the air.

All of my maps and art prints are well packaged and sent in a rugged tube if unframed, or surrounded by foam if framed.

I try to send out all orders within 1 or 2 days of receiving your order, though some products (like face masks, mugs and tote bags) can take longer to make.

If you select Express Delivery at checkout your order we will prioritise your order and send it out by 1-day courier (Fedex, DHL, UPS, Parcelforce).

Next Day delivery is also available in some countries (US, UK, Singapore, UAE) but please try to order early in the day so that we can get it sent out on time.

Read my full delivery and local production guide

My standard frame is a gallery style black ash hardwood frame. It is simple and quite modern looking. My standard frame is around 20mm (0.8in) wide.

I use super-clear acrylic (perspex/acrylite) for the frame glass. It's lighter and safer than glass - and it looks better, as the reflectivity is lower.

Six standard frame colours are available for free (black, dark brown, dark grey, oak, white and antique gold). Custom framing and mounting/matting is available if you're looking for something else.

Most maps, art and illustrations are also available as a framed canvas. We use matte (not shiny) cotton canvas, stretch it over a sustainably sourced box wood frame, and then 'float' the piece within a wood frame. The end result is quite beautiful, and there's no glazing to get in the way.

All frames are provided "ready to hang", with either a string or brackets on the back. Very large frames will have heavy duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.

See some examples of my framed maps and framed canvas maps.

Alternatively, I can also supply old maps and artwork on canvas, foam board, cotton rag and other materials.

If you want to frame your map or artwork yourself, please read my size guide first.

My maps are extremely high quality reproductions of original maps.

I source original, rare maps from libraries, auction houses and private collections around the world, restore them at my London workshop, and then use specialist giclée inks and printers to create beautiful maps that look even better than the original.

My maps are printed on acid-free archival matte (not glossy) paper that feels very high quality and almost like card. In technical terms the paper weight/thickness is 10mil/200gsm. It's perfect for framing.

I print with Epson ultrachrome giclée UV fade resistant pigment inks - some of the best inks you can find.

I can also make maps on canvas, cotton rag and other exotic materials.

Learn more about The Unique Maps Co.

Map personalisation

If you're looking for the perfect anniversary or housewarming gift, I can personalise your map to make it truly unique. For example, I can add a short message, or highlight an important location, or add your family's coat of arms.

The options are almost infinite. Please see my map personalisation page for some wonderful examples of what's possible.

To order a personalised map, select "personalise your map" before adding it to your basket.

Get in touch if you're looking for more complex customisations and personalisations.

Map ageing

I have been asked hundreds of times over the years by customers if they could buy a map that looks even older.

Well, now you can, by selecting Aged before you add a map to your basket.

All the product photos you see on this page show the map in its Original form. This is what the map looks like today.

If you select Aged, I will age your map by hand, using a special and unique process developed through years of studying old maps, talking to researchers to understand the chemistry of aging paper, and of course... lots of practice!

If you're unsure, stick to the Original colour of the map. If you want something a bit darker and older looking, go for Aged.

See some amazing examples of Aged maps.

If you are not happy with your order for any reason, contact me for a no-quibble refund.

I am very confident you will like your restored map or art print. I have been doing this since 1984. I'm a 5-star Etsy seller. I have sold tens of thousands of maps and art prints and have over 4,000 real 5-star reviews.

I use a unique process to restore maps and artwork that is massively time consuming and labour intensive. Hunting down the original maps and illustrations can take months. I use state of the art and eye-wateringly expensive technology to scan and restore them. As a result, I guarantee my maps and art prints are a cut above the rest - that's why I can offer a no-quibble refund.

Almost all of my maps and art prints look amazing at large sizes (200cm, 6.5ft+) and I can frame and deliver them to you as well, via special oversized courier. Contact me to discuss your specific needs.