Rare Old Pictorial Wine Map of Italy, 1976: Wine Regions, Mythical Illustrations, Viticulture

Step into the enchanting world of Italian viticulture with the captivating "Vini D'Italia," a pictorial map that celebrates the rich tapestry of Italy's wine regions. Crafted in 1976 by an anonymous cartographer, this map vividly illustrates the "Denominazione di Origine Controllata" (D.O.C) areas, showcasing the diversity and cultural significance of Italian wines. Published by the National Institute for Foreign Trade in Rome, this map serves as a vibrant testament to Italy's storied winemaking heritage, highlighting the regions of Italy, Sardinia, and Sicily with colorful illustrations and intricate details.

The map's lively design invites you to explore the picturesque landscapes of Italy, adorned with whimsical illustrations of mythical creatures and regional symbols. The seas surrounding Italy—Mar Ligure, Mar Adriatico, Mar Tirreno, Mar Mediterraneo, and Mar Ionio—are elegantly labeled, adding a touch of nautical charm. Each region is meticulously detailed, celebrating the unique wines that have made Italy a cornerstone of global viticulture. The map's artistry captures the essence of Italian culture, blending history, geography, and enology into a single, captivating piece.

As you journey through the map, you'll discover a myriad of Italian cities and towns, from the bustling metropolis of Rome to the historic streets of Florence and the vibrant life of Naples. Each city is a gateway to a different wine region, offering a glimpse into the diverse flavors and traditions that define Italian winemaking. The map not only highlights major urban centers but also pays homage to lesser-known towns, each contributing its unique character to Italy's wine narrative.

Beyond its aesthetic appeal, this map holds historical significance, reflecting the economic and cultural landscape of Italy in the 1970s. It underscores the importance of wine to Italy's economy and cultural identity, offering a snapshot of a time when Italian wines were gaining international acclaim. The map serves as both a historical document and a celebration of Italy's enduring legacy as a leader in the world of wine.

Whether you're a wine enthusiast, a history buff, or an admirer of cartographic art, "Vini D'Italia" offers a unique window into the world of Italian wines. Its intricate details and vibrant illustrations invite you to explore the regions, cities, and traditions that have shaped Italy's winemaking heritage. This map is more than just a depiction of geography; it's a celebration of Italy's rich cultural tapestry, inviting you to savor the stories and flavors that make Italian wines truly exceptional.

Cities and towns on this map

• Rome
• Naples
• Milan
• Turin
• Florence
• Bologna
• Palermo
• Genoa
• Bari
• Catania
• Venice
• Verona
• Messina
• Padua
• Trieste
• Brescia
• Parma
• Modena
• Reggio Calabria
• Perugia
• Livorno
• Ravenna
• Ferrara
• Rimini
• Salerno
• Cagliari
• Foggia
• Sassari
• Lecce
• Pescara
• Trento
• Ancona
• Bolzano
• Taranto
• Forlì
• Novara
• Piacenza
• Arezzo
• La Spezia
• Pesaro
• Udine
• Cesena
• Terni
• Grosseto
• Pistoia
• Pisa
• Lucca
• Varese
• Treviso
• Como
• Viterbo
• Siena
• L'Aquila
• Potenza
• Matera
• Campobasso
• Aosta
• Catanzaro
• Vibo Valentia
• Agrigento
• Ragusa
• Caltanissetta
• Enna
• Trapani
• Siracusa
• Avellino
• Benevento
• Caserta
• Cosenza
• Crotone
• Reggio Emilia
• Mantua
• Cremona
• Lodi
• Sondrio
• Lecco
• Belluno
• Rovigo
• Gorizia
• Pordenone
• Asti
• Alessandria
• Biella
• Vercelli
• Verbano-Cusio-Ossola
• Cuneo
• Savona
• Imperia
• Massa-Carrara
• Prato
• Ascoli Piceno
• Macerata
• Fermo
• Oristano
• Olbia-Tempio
• Medio Campidano
• Carbonia-Iglesias

Notable Features & Landmarks

• Illustrations: Decorative elements, including mythical creatures and regional symbols.
• Bodies of water:
• Mar Ligure
• Mar Adriatico
• Mar Tirreno
• Mar Mediterraneo
• Mar Ionio
• Other features: Decorative compass rose, illustrations of wine barrels and grapes.

Historical and design context

• Name of the map: Wines of Italy / Vini D'Italia
• Date made: 1976
• Mapmaker/Publisher: Anonymous; National Institute for Foreign Trade, Rome.
• Themes: Wine regions and classifications in Italy, pictorial representation of wine culture.
• Countries and regions shown: Italy, including the islands of Sardinia and Sicily.
• Design/Style: Thematic and pictorial style with lively illustrations, emphasizing cultural and regional diversity.
• Historical significance: Reflects Italy's rich wine heritage and regional diversity, highlighting the importance of wine to Italian culture and economy in the 1970s.

Please double check the images to make sure that a specific town or place is shown on this map. You can also get in touch and ask us to check the map for you.

This map looks great at every size, but I always recommend going for a larger size if you have space. That way you can easily make out all of the details.

This map looks amazing at sizes all the way up to 100in (250cm). If you are looking for a larger map, please get in touch.

The model in the listing images is holding the 18x24in (45x60cm) version of this map.

The fifth listing image shows an example of my map personalisation service.

If you’re looking for something slightly different, check out my collection of the best old maps to see if something else catches your eye.

Please contact me to check if a certain location, landmark or feature is shown on this map.

This would make a wonderful birthday, Christmas, Father's Day, work leaving, anniversary or housewarming gift for someone from the areas covered by this map.

This map is available as a giclée print on acid free archival matte paper, or you can buy it framed. The frame is a nice, simple black frame that suits most aesthetics. Please get in touch if you'd like a different frame colour or material. My frames are glazed with super-clear museum-grade acrylic (perspex/acrylite), which is significantly less reflective than glass, safer, and will always arrive in perfect condition.

For most orders, delivery time is about 3 working days. Personalised and custom made maps take longer, as I have to do the personalisation and send it to you for approval, which usually takes a day or two.

Please note that for larger framed orders (over 40in/100cm), and some other framed sizes, the delivery time will be closer to 7-10 days.

If you need your order to arrive by a certain date, please contact me before you order so that we can find the best way of making sure you get your order in time.

I print and frame maps in 22 countries around the world. This means your map will be made locally, which cuts down on delivery time and reduces the chance of your map being damaged during delivery. There won't be any extra taxes or duties to pay, and we'll put less CO2 into the air.

All of my maps are well packaged and sent in a rugged tube if unframed, or surrounded by foam if framed.

I try to send out all maps within 1 or 2 days of receiving your order, though some products (like face masks or mugs) can take longer to make.

If you select Express Delivery at checkout your order we will prioritise your order and send it out by 1-day courier (Fedex, DHL, UPS, Parcelforce).

We can sometimes do next-day delivery if you order before 10am. But usually it's best to contact me first before you order.

Read my full delivery and local production guide

My standard frame is a gallery style black ash hardwood frame. It is simple and quite modern looking. My standard frame is around 20mm (0.8in) wide.

I use super-clear acrylic (perspex/acrylite) for the frame glass. It's lighter and safer than glass - and it looks better, as the reflectivity is lower.

Six standard frame colours are available for free (black, dark brown, dark grey, oak, white and antique gold). Custom framing and mounting/matting is available if you're looking for something else.

Most maps are also available as a framed canvas. The map is printed on matte (not shiny) canvas, stretched over a box frame, and then 'floated' within a simple wood frame. The end result is quite beautiful, and there's no glazing in front of your map.

All frames are provided "ready to hang", with either a string or brackets on the back. Very large frames will have heavy duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.

See some examples of my framed maps and framed canvas maps.

Alternatively, I can also supply old maps on canvas, foam board, cotton rag and other materials.

If you want to frame your map yourself, please read my map size guide first.

My maps are extremely high quality reproductions of original maps.

I source original, rare maps from libraries, auction houses and private collections around the world, restore them at my London workshop, and then use specialist giclée inks and printers to create beautiful maps that look even better than the original.

My maps are printed on acid-free archival matte (not glossy) paper that feels very high quality and almost like card. In technical terms the paper weight/thickness is 10mil/200gsm. It's perfect for framing.

I print with Epson ultrachrome giclée UV fade resistant pigment inks - some of the best inks you can find.

I can also make maps on canvas, cotton rag and other exotic materials.

Learn more about The Unique Maps Co.

Map personalisation

If you're looking for the perfect anniversary or housewarming gift, I can personalise your map to make it truly unique. For example, I can add a short message, or highlight an important location, or add your family's coat of arms.

The options are almost infinite. Please see my map personalisation page for some wonderful examples of what's possible.

To order a personalised map, select "personalise your map" before adding it to your basket.

Get in touch if you're looking for more complex customisations and personalisations.

Map ageing

I have been asked hundreds of times over the years by customers if they could buy a map that looks even older.

Well, now you can, by selecting Aged before you add a map to your basket.

All the product photos you see on this page show the map in its Original form. This is what the map looks like today.

If you select Aged, I will age your map by hand, using a special and unique process developed through years of studying old maps, talking to researchers to understand the chemistry of aging paper, and of course... lots of practice!

If you're unsure, stick to the Original colour of the map. If you want something a bit darker and older looking, go for Aged.

See some amazing examples of Aged maps.

If you are not happy with your unique map for any reason, contact me for a no-quibble refund.

I am very confident you will like your old map. I have been doing this since 1984. I'm a 5-star Etsy seller. I have sold tens of thousands of maps and have over 4,000 real 5-star reviews.

I use a unique process to restore my maps that is massively time consuming and labour intensive. Hunting down the original maps can take months. I use state of the art and eye-wateringly expensive technology to scan and restore the maps. As a result, I guarantee my maps are a cut above the rest - that's why I can offer a no-quibble refund.

Almost all of my maps look amazing at large sizes (200cm, 6.5ft+) and I can frame and deliver them to you as well, via special oversized courier. Contact me to discuss your specific needs.